The missing piece to today's digital retail journey is was credit

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askAVA is the first Equifax enabled tool to bring soft-pull technology to Canadian dealers

The Challenge Dealers Are Facing

Within today’s retail journey consumers are spending too much time in dealerships to settle on their purchase before they even know what they are qualified to buy.  This is because of a credit last approach to selling which has the first look at credit information happening in the business office after rate and payment have been negotiated.

The Solution askAVA Delivers

Powered by Equifax Canada, askAVA is bringing soft-pull technology to the forefront of the Canadian auto industry, allowing online shoppers to obtain their credit score without impacting their credit.  At the same time, askAVA will deliver eID verified leads to the dealer which will provide the consumer’s credit range, recent inquiries, and auto tradeline information.

Never before has a dealer been able to access credit information
without impacting the consumer's credit score.

How it works

With askAVA dealers will be provided a web-based widget that will be embedded on the dealer website.  The consumer will be invited to pull and view their free credit score without impacting their credit and the dealership will be notified in real time to view the information in the secure askAVA portal.

Soft-Pull Technology

Credit information delivered through soft-pull  technology solves the consumer pain-point of incurring a hard hit on their credit bureau.

Consumer Verification

Consumer electronic ID verification provides not only high intent customers but also additional dealer protection against identity theft.

Data Rich Information

Never before has so much information been available without a full credit inquiry.   askAVA not only delivers credit score information but users will also see open auto trade lines as well as recent credit inquiries.

Credit First Approach

askAVA delivers the first look at credit to your sales team at origination, before rate and payment are negotiated with the customer.

Contact Us

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Hit the button to chat will us now or fill in the contact request and we will be happy to give you a call.

575 W Hunt Club Rd.
Ottawa, ON. Canada

1-877-255-8627 (toll free)
1-613-777-1322 (local)

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